• INDUSTRY: Non-profit, Sustainability

• CLIENT: Green Hour Foundation

• SKILLS: Mascot Design, Campaign Strategy

Insight: Plogging is a sustainable activity that remains unfamiliar to many local audiences.
Idea: Create a clear and approachable identity to raise awareness while unifying GHF’s initiative.
Execution: I designed a playful mascot and brand assets, using urban-meets-natural colours to reflect Hong Kong’s cityscape and landscape while communicating community and environmental action.